Business relationship management (BRM) is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible introduction to the role of a BRM manager gives practical guidance to those new to the role or interested in getting a better understanding of what it entails.
Inhaltsverzeichnis
1. INTRODUCTION
2. INTRODUCTION TO BUSINESS RELATIONSHIP MANAGEMENT
3. THE BUSINESS RELATIONSHIP MANAGER Goals and objectives BRM responsibilities Skills, competencies and knowledge Interfaces and dependencies
4. TOOLS, METHODS AND TECHNIQUES Standards Good practice frameworks, procedures and processes Tools and information Metrics and performance
5. CAREER PROGRESSION AND RELATED ROLES Origins Continuing professional development (CPD) Career progression - where next?
6. A WEEK IN THE LIFE OF A BRM - A CASE STUDY Context A week in the life
