Determinants of Establishment mode choice in CEE region

This work is essential reading for students of international business. This book offers an excellent introduction of theories of Foreign direct investment (FDI) in context of IB with a focus on Eastern Europe that is often overlooked in pedagogical text. This text book sheds the light on determinants of establishment mode choice decision of multinational enterprises (MNEs) in CEE region. Moreover, this investigation mainly focus on firm level, country level, and industry level factors which play vital role in entry mode choice decision. Major theories of foreign direct investment has been explained and discussed in a simple and easy way.