Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing:Digital marketing
SEO (search engine optimization) and web analytics
Social media marketing
Graphic design
Brand management
Product marketing
Inhaltsverzeichnis
Introduction
Chapter 1Why Choose a Career in Marketing?
Chapter 2Forming a Career Plan in Marketing
Chapter 3Pursuing the Education Path
Chapter 4Pursuing a Marketing Career
Notes
Glossary
Further Resources
Bibliography
About the Author