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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:
- The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
- History and evolution of public relations.
- Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Inhaltsverzeichnis
1. A First Look at Public Relations 2. Public Relations in Society 3. Types of Public Relations 4. Practicing Public Relations 5. Public Relations Planning Appendix. Careers in Public Relations Index
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Produktdetails
Erscheinungsdatum
06. August 2013
Sprache
englisch
Seitenanzahl
288
Reihe
The Basics
Autor/Autorin
Ron Smith
Verlag/Hersteller
Produktart
kartoniert
Gewicht
309 g
Größe (L/B/H)
198/129/16 mm
ISBN
9780415675833
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Pressestimmen
'An addition to Routledge's "The Basics" series, this comprehensive handbook is a knowledge-based look at the industry and practice of public relations. The first part of the book, "Understanding Public Relations," defines what PR is, and what it is not. Smith (Buffalo State, SUNY) emphasizes ethics and professionalism of the practice. Included in the first section is a brief history of the profession, current status of PR around the world, and the various types of public relations and skills needed to be successful in the field. The second half of the book, "Public Relations Planning," addresses the steps necessary to effectively develop a PR plan in a "how-to workshop" format. As the author is a professor of public communication, it is only fitting that the book includes an appendix offering guidance for career seekers. Chapters are peppered with examples of effective PR. A thorough glossary is included, as is a substantial list of recommended readings. This book would appeal to students considering a career in public relations or business owners looking to develop a PR strategy. Summing Up: Recommended. All levels of undergraduate students; practitioners.' N E. Furlow, CHOICE
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