The Case Study Companion

The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case teaching and writing, drawing on perspectives from expert practitioners around the world.

This book aims to critically examine different approaches to using case studies in group-based, participant-centred learning environments, exploring good practices for case teaching and learning. It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of cases. It also demonstrates the use of the case method as a tool for assessment, supporting students' own development of cases to showcase good practice in organisations. The final section of this book showcases some of the resources available, providing links and reviews of additional material that can support future case teaching and writing practice, including publication.

The Case Study Companion is designed for lecturers using cases within their teaching across all management disciplines, as well as those training for Professional Development and Management Education qualifications. It will also be useful for postgraduate, MBA and Executive Education students wanting to make the most of case studies in their learning and assessments.

Foreword by Richard McCracken Introduction Section A 1. Why use a case study? 2. What makes a good case study? 3. Case Selection 4. Roles of the Case Tutor 5. Pre-Class Case Preparation 6. Approaches to Case Teaching 7. Integrating Multi-Media Cases 8. Live Cases 9. Using cases for Online Learning Section B 10. Sources of Case Data 11. Case Structures 12. Case Enhancement 13. The Case Teaching Note Section C 14. Approaches to Case Assessment 15. Guiding Students to Construct Their Cases Section D 16. Circulating the Case to a Wider Audience 17. Getting your Case Study Published 18. Organisations Supporting Case Dvelopment 19. References 20. Case Materials