The Dynamics that exist within the Incentive Travel Market

The purpose of this study is to explore the phenomenon of the business tourism, especially the incentive travel segment as it is believed that this luxurious, high-spending and unique form of business tourism can bring major benefits for a destination. An understanding of incentive travel clientele requirements is very useful for Incentive travel organisers and their suppliers. The conducted research addresses the gap within available literature on Incentive travel topic by examining in detail the phenomenon of the complicated incentive travel sector network and therefore investigating which aspects of the supplier selection process are relevant for members of the incentive travel sector. This study outlines important criteria to be considered by incentive trip organisers and incentive product providers in their efforts to establish and maintain the relationships required to thrive in this market.