This book focuses on the information and communication technologies (ICT) impact on the travel industry with a focus on the New Zealand travel agent (TA) sector. Key findings from longitudinal study on TA businesses conducted during seven years are presented. A theoretical approach based on regulation theory combined with a mixed research method approach was used to investigate the main issues of the sector. The study explores major pressure factors on TA businesses: direct airline- consumers sale, introduction of the internet, and emergence of the well-informed consumer. This research has also established that there is great variation in the extent to which travel agents use the advantages associated with new technology and how New Zealand travel agents perceive ICT. These findings are compared and contrasted with information gathered from in-depth interviews with consumers. It is argued that in such a crucial moment in disintermediation and the fight for a consumer TA will need to implement more aggressive advertising policies with a strong emphasis on their professional advice, personal financial and time- saving attributes for clients.
Vladimir S. Garkavenko, MA, PGDBA, MBS, PhD: Studied French
Language and Literature and Arabic Language at Kiev State
University, Management at Massey University, Albany, New
Zealand, and Tourism at Auckland University of Technology,
Auckland, New Zealand.
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Vladimir Garkavenko: New Zealand Travel Agents in the Internet Era bei hugendubel.de. Online bestellen oder in der Filiale abholen.