Bag Man

How did a young man working in social services go on to build a legendary handbag company, grow it 1000X, and become recognized as one of the world's best CEOs? Lew Frankfort, the long-time CEO of Coach, shares the never-before-told stories and strategies behind Coach's stunning growth from a $6 million handbag company to a $5 billion global fashion and lifestyle brand. A riveting business story as well as an intimate personal memoir, Bag Man retraces one man's extraordinary leadership journey that built an iconic brand.

• From the long-time CEO of Coach, tells the inside story of Coach's remarkable journey from a small $6 million leather goods manufacturer to a $5 billion global brand.
• Brimming with first-hand business insights and lessons about leadership, strategy, marketing, and branding from one of the most successful CEOs in the world.
• Behind-the-scenes information about Coach and the fashion industry.
• Populated with colorful characters designers, craftsmen, marketers, retailers, salespeople who helped make Coach what it is today.
• Gorgeous 4-color photo inserts showing the evolution of Coach and its designs and most iconic bags.

Audience:

• Leaders and aspiring leaders, especially those who want to learn directly from the best CEOs about leadership, strategy, marketing, branding, and business.
• Anyone in business looking for insights into and the secrets behind an iconic company's phenomenal success.
• Entrepreneurs looking for inspiration.
• General audience of those interested in the Coach brand or products.
• General audience of those interested in fashion and luxury and curious to learn "behind-the-scenes" information about how these industries really work.
• Business students looking to go into strategy, branding or marketing.