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Produktbild: Click Here | Alex Schultz
Produktbild: Click Here | Alex Schultz

Click Here

The Art and Science of Digital Marketing and Advertising

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The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?

The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.

From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.

'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'
Mark Zuckerberg, CEO - Meta

'Few people understand marketing and growth better than Alex.'
Daniel Ek, CEO - Spotify

Produktdetails

Erscheinungsdatum
07. Oktober 2025
Sprache
englisch
Ausgabe
Digitales Original
Seitenanzahl
400
Dateigröße
2,84 MB
Autor/Autorin
Alex Schultz
Verlag/Hersteller
Kopierschutz
mit Adobe-DRM-Kopierschutz
Family Sharing
Ja
Produktart
EBOOK
Dateiformat
EPUB
ISBN
9781035434121

Portrait

Alex Schultz

Alex Schultz is CMO & VP of Analytics at Meta, overseeing global marketing and analytics. He started his digital marketing career by founding the world's largest paper airplane website. He then joined eBay in 2004, before moving to Meta in 2007. In 2019, the Financial Times noted, 'If you joined Facebook at any time over the past decade, Alex Schultz probably had something to do with it.' Named one of the world's most influential CMOs in 2024 by Forbes, Schultz is widely credited for helping grow Meta's user base to nearly 3. 3 billion daily users globally. His work in the digital marketing sphere is unparalleled - and has influenced the way companies achieve growth in the digital age. He has advised numerous start-ups such as Airbnb and has twice delivered the growth talk for Y Combinator's start-up school series at Stanford. Click Here is his second book.

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