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Produktbild: From Assets to Profits | Bruce Berman
Produktbild: From Assets to Profits | Bruce Berman

From Assets to Profits

Competing for IP Value and Return

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Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Produktdetails

Erscheinungsdatum
04. Dezember 2008
Sprache
englisch
Seitenanzahl
320
Dateigröße
1,68 MB
Reihe
Wiley Intellectual Property Series
Autor/Autorin
Bruce Berman
Verlag/Hersteller
Kopierschutz
mit Adobe-DRM-Kopierschutz
Produktart
EBOOK
Dateiformat
EPUB
ISBN
9780470450499

Portrait

Bruce Berman

Bruce Berman (New York NY) is CEO of Brody Berman Associates in New York, a communications and management consulting firm focusing on innovative companies, assets and investors. Mr. Berman works closely with IP-rich companies, consultants and lawyers, as well as private equity firms and their clients to enhance patent value and facilitate transactions. In addition to this book, Berman is responsible for Making Innovation Pay: People Who Turn IP Into Shareholder Value (Wiley 2005). He also edited and contributed to From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley 2002), a widely acclaimed book about the business of IP. His articles, reviews and chapters have appeared in many periodicals, including Nature Biotechnology, The National Law Journal and The Book of Investing Rules (Financial Times Prentice Hall, 2003), which The Motley Fool called one of ten all-time best investment books.

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