This handbook offers a comprehensive overview of the complexity and
diversity of audience studies in the advent of digital media.
* Details the study of audiences and how it is changing in
relation to digital media
* Recognizes and appreciates valuable traditional approaches and
identifies how they can be applied to, and evolve with, the
changing media world
* Offers diverse perspectives from which being an audience,
theorizing audiences, researching audiences, and doing audience
research are approached today
* Argues that the field works best by identifying particular
'audience problems' and applying the best theories and research
methods available to solving them
* Includes contributions from some of the most outstanding
international scholars in the field
