Battling for Competitive Advantage

Praise for Battling for Competitive Advantage

"[Battling for Competitive Advantage] systematically unravels and
explains the complexities of modern business and warfare. This
excellent book will prove helpful to business leaders as well as
the academic community charged with explaining successful
leadership of large organizations."

-General Barry R. McCaffrey, U. S. A. (Ret.), Professor of
International Security Studies at West Point and NBC News
Commentator

"Colonel Ken Allard doesn't just have supreme military
intelligence, his operational brilliance extends to the business
world as well. Battling for Competitive Advantage teaches you that
business is war and that Ken is the perfect commander-in-chief to
follow into your business battles."

-Ron Insana, Coanchor, CNBC's Business Center

"In war, they don't give out medals for second place. In business,
as in war, you can't win without first surviving. [This book]
offers the hard-won wisdom from one warrior's world to another.
Read, laugh, squirm, survive, and win!"

-Scott A. Snook, Associate Professor, Organizational Behavior
Harvard Business School

"In the post-9/11, post-Enron environment, Ken Allard's Ten
Commandments of Military Leadership are directly applicable to
today's business CEOs."

-Tom Petrie, Chairman and CEO, Petrie Parkman & Co.