Bridging traditional divisions, this book offers a compelling interdisciplinary perspective on how and why art and marketing often look alike today.
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, 'Art/Commerce' illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
