An illuminating flash-forward of what might be -- Colin Fraser Scotland on Sunday Highlights an important and easily overlooked aspect of the internet's evolution that affects everyone who uses it The Economist Pariser is an excellent debunker of internet cliches... [he] comes as close as anyone has to explaining the misgivings that a lot of internet users feel -- Christopher Caldwell The Financial Times A book designed to agitate us into awareness, because this may be the only way we can first discover and then burst the bubble... a polemic and warning -- Brian Appleyard The Sunday Times Explains how insidious customization of the web is limiting our access to information, and narrowing rather than expanding our horizons Observer Well-written, thoroughly researched and informative ... the possibilities become truly amazing - or, if you prefer, scary Scotsman Astonishing Andrew Marr Explosive Chris Anderson