South Korea's Webtooniverse and the Digital Comic Revolution

This book investigates the meteoric rise of mobile webtoons-also known as webcomics-and the dynamic relationships between serialised content, artists, agencies, platforms and applications, as well as the global readership associated with them.

List of Tables
List of Abbreviations
Chapter 1: Introducing Webtoons and the Expansion of Korea's Creative Industries
Chapter 2: Conceptualizing the Impact of Japanese Manga in Korea and the Pre-history of Webtoons
Chapter 3: Policy Intervention and the Formation of the Webtooniverse
Chapter 4: Daum and Naver: The Portals Underpinning Korea's Transnational Webtoon IP Engines
Chapter 5: Asia's New Titans of Paid Content: Second-generation Webtoon Platforms KakaoPage and Lezhin Comics
Chapter 6: Webtoons and Technological Innovation: Pushing the Envelope of the Webtooniverse
Chapter 7: The Branded Webtoon and its Soft Power Appeal
Chapter 8: K-pop Webtoons and the Transmedia-IP Nexus in the BTS Universe
Bibliography
Index