Titel: Strategic Communication During Whole-System Change
Autor/en: Francis M. Duffy
Advice and Guidance for School District Leaders and PR Specialists.
Rowman & Littlefield Education
1. Dezember 2006 - kartoniert - 264 Seiten
Readers of this book will be able to provide effective leadership to transform their school systems in ways that improve student, faculty and staff, and whole-system learning.
Part 1 Section 1: Navigating Whole-System Change in School Districts: What Change Leaders and School PR Specialists Need to Know to Support the Journey Chapter 2 Strategic Communication Chapter 3 Why Whole-System Change is Needed: The Topography of Whole-System Change and A Compass to Navigate It Chapter 4 A Change Leader's Guide to Shaping a School District's Future Chapter 5 How To Transform An Entire School District: A Change Navigation Protocol for School Systems Part 6 Section 2: How Strategic Communication and School Public Relations Can Support Whole-System Change in School Districts Chapter 7 Public Relations in Times of Great Change: A Systems Perspective Chapter 8 Establishing Relationships and Building Trust to Facilitate School District Improvement Chapter 9 Creating School District Renewal Through a Shared Vision Chapter 10 Changing Minds and Hearts: A Challenge for Strategic Communication Chapter 11 Power, Politics and Ethics: Dynamic Leadership for Systemic Change in School Districts Part 12 Section 3: Voices from the Field Chapter 13 Essay 1: Communicating with Key Stakeholders to Enable Strategic Change Chapter 14 Essay 2: Finding and Engaging the "Influentials": Effective School Public Relations During Times of Great Change Chapter 15 Essay 3: The Role of a School Board in Communicating Change in Front of and Behind the Camera Chapter 16 Essay 4: The Role of School Public Relations: Bringing Order Out of Chaos Chapter 17 Essay 5: Community Involvement in Decatur's Journey Toward Excellence Chapter 18 Epilogue: Communicating in Times of Great Change
Francis M. Duffy is a professor of change leadership in education at Gallaudet University in Washington, D.C. He is the founding editor of Rowman & Littlefield Education's Leading Systemic School Improvement Series and has written numerous books. Patti L. Chance is an associate professor in the Department of Education Leadership and program coordinator for pre-K_12 education leadership at the University of Nevada, Las Vegas. She also serves as the editor of The Rural Educator.
Given the complex nature of system-wide change for leading and learning, Francis M. Duffy and Patti L. Chance offer the definitive resources for system leaders to go from surviving to thriving. Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists should be on the bookshelves of every system-level leader, board of education member, and other constituents. These professionals would be well served by the contemporary thinking that Duffy and Chance provide and the voices from the field offered by the practitioners who have written about their experiences of leading and learning from whole system change. -- Sally J. Zepeda, Ph.D., associate professor and graduate coordinator, Department of Lifelong Education, Administration, and Policy, University of Georgi Solid information is presented...The book provides a great amount of information. School Administrator, February 2009 This book is essential reading for district leaders. The available resources in this book are a treasure trove of ideas, strategies, and practical applications related to organizational change. Duffy and Chance compiled, in one place, a clear understanding of systems thinking and related it to the power of communication and its direct application to change in school organizations. -- Dr. Raymond L. Calabrese, professor and graduate coordinator, Department of Educational Leadership, Wichita State University