Travel and Tourism

The SAGE Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically.

Designed to complement existing textbooks for the course, the companion provides:
- Easy access to the key themes in Travel and Tourism and an overview of its business context
- Helpful summaries of the approach taken by the main textbooks on the course
- Guidance on the essential study skills required to pass the course
- Sample exam questions and answers, with common pitfalls to avoid
- A tutor's-eye view of what course examiners are looking for
- A road map for the book to help readers quickly find the information they need

The SAGE Course Companion in Travel and Tourism is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and achieve success in their undergraduate course.

PART ONE: INTRODUCING YOUR COMPANION
PART TWO: CORE AREAS OF THE CURRICULUM
Introducing Travel and Tourism
Global Tourism
The Demand for Travel and Tourism
Tourist Motivation
The Travel and Tourism Industry
Transport for Travel and Tourism
Air Transport
Accommodation
Attractions
Tour Operations
Travel and Tourism Retailing
Marketing in Travel and Tourism
Strategy in Travel and Tourism
Economics of Travel and Tourism
Tourism and Development
Planning Travel and Tourism
Tourism and the Environment
Tourism, Society and Culture
Visitor Management
Urban Tourism
Rural Tourism
Contemporary Issues in Travel and Tourism
PART THREE: STUDY AND REVISION SKILLS
How to Get the Most Out of Your Lectures - (in collaboration with David McIlroy)
How to Make the Most of your Seminars
Essay-Writing Tips
Revision Hints and Tips
Exam Tips
Tips on Interpreting Essay and Exam Questions
PART FOUR: GLOSSARY