This book will not make you a million in three months and it doesn't make any wildly optimistic claims about saving the world, changing the way we think about business or improving your chances of pulling.
What it does do is give an honest, detailed, straightforward description of how to start a small business from scratch, with relatively little money, and how that business can give you a decent income with little or no risk in the long term.
Robin Bennett guides you through the key steps involved in setting up and running a business. He shows that it's possible for anyone to become their own boss, and that it can be done without ending up in debt to the bank or completely stressed out.
Delivered in a lighthearted and down-to-earth way, the advice contained in these pages is based on what Robin has found to work over the last 20 years in business. It shows how you can do it too - how you can use this knowledge to start up, and most importantly, start up smart!
Inhaltsverzeichnis
Preface
About Me
1. Planning for Getting Started
Basic Strategies
Defining Your Goals
Planning and Preparation
The Business Plan
Sources of Investment
Things to Watch Out For
Useful Websites
2. Making Money
Basic Strategies
Marketing
Sales
Price Negotiation
Premises
Hiring For the First Time
Useful Websites
3. Growing Sensibly
Basic Strategies
Cash Flow
Staff Relations
Technology
Building a Reputation
Suppliers
Banks
Clients
Trade Fairs and Conferences
Useful Websites
4. Planning for the Long Term
Basic Strategies
Creationists, Expansionists and Caretakers
Related Markets
Foreign Markets
Patents and Trademarks
Accounting
Useful Websites
5. Reflections
Basic Strategies
Dealing with the Highs
What to Do if You Think You Might Fail
Conclusion
Appendix: A Model Company
