The Rise of Positive Luxury

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries.

Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability.

The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

List of Figures

List of Tables

List of Photographs

List of Contributors

Preface

About the Author

1. Building the foundations of Transformative Luxury Research (TLR): an agenda for the future of "positive luxury"

Wided Batat

2. The new ethical consumer: the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being

1. How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?

PART TWO - Advancing Transformative Luxury Research (TLR) to achieve well-being, social impact, and innovation

1. Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation: the case of Giuditta Brozzetti's textile workshop

Silvia Ranfagni

2. Luxury influencer marketing and subjective well-being: how influencers' flaunting of luxuries impacts evaluations of the self and the endorsed brand

De Veirman Marijke and Hudders Liselot

3. Consumers' emotional reactions to responsible luxury: implications for consumer well-being and luxury businesses' social impact

Francine Espinoza Petersen and Dikla Perez

4. Sustainable luxury tourism and food waste management: a case study of all-inclusive luxury resorts

Martin Gannon, Babak Taheri, Bendegul Okumus, and Ibrahim Giritlioglu

5. Montblanc's responsible entrepreneurship via the art of "writing": Contributions to social well-being and innovation

Shin'ya Nagasawa

6. How does second-hand luxury enhance Gen Z consumers' well-being? A Transformative Luxury Research (TLR) approach

Inas Khochman and Wided Batat

PART THREE - The role of Transformative Luxury Research (TLR) in promoting positive luxury thinking and doing

7. Luxury from a developing country perspective and consumer well-being: a new agenda for academia and businesses

Pallab Paul and Alex Yao

8. Luxury food experiences: a proposition of a conceptual framework for food innovation and well-being

Nabanita Talukdar

9. Corporate purpose and employee well-being in the luxury industry: conceptual foundations and recommendations for the Swiss watch sector