Thom Poole is an experienced marketing leader who has been involved in branding and new product development for some high profile employers and clients. In doing this, he identified the importance of colours in his work and in the marketplace in general.
This book is supplemented by another publication he wrote - Life of Numbers - that explores the importance of numbers in branding and product development.
Thom has written many books on business, marketing and digital marketing - check them out. He is also the author of some history books and a number of novels.
