Lydia Pang (She/Her) is a Frankenstein, misfit Creative Director with a decade of experience in brand building. Lydia is the Co-Founder of MØRNING, a London based, creative strategy and cultural foresight studio. She judged Clio Awards, D&AD and was a Cannes Lions delegate. She's worked in media, advertising agencies and brands in New York and Portland, always in hybrid creative roles honing her passion for digital storytelling and trend mapping. She has given talks on ethical commissioning and the future of branding at Instagram and NYTimes, and written articles for Refinery29, Riposte, Vogue, Elle, and Dazed.