The research offers crucial insights about the contribution of crowdfunding to facilitate the attainment of critical factors for successful business ventures. With extensive leverage on findings from existing literature, personal interview and group discussions, the research explores three functional areas of business venture. This consists of the early start life of business, meeting with pre-sales and pre-order demands from customers, and supporting incremental rounds of financing/raising capital. It also clarify the impact of crowdfunding in circumventing the funding challenges encountered by business venture in these identified functional areas. The findings show that importantly, crowdfunding is a positive thrust that business ventures should embrace to overcome the funding challenges at these three functional areas.
