Games As A Service

Written to help designers overcome many of the fears and misconceptions surrounding freemium and social games.

Chapter 1: Introduction

Exercise 1: Coming up with an initial concept

Chapter 2: What is a game?

Exercise 2: Who Are Your Players?

Chapter 3: The Anatomy of Play

Exercise 3: What is the Mechanic?

Chapter 4: Player Lifecycle

Exercise 4: What is the Context Loop?

Chapter 5: The Rhythm of Play

Exercise 5: What is the MetaGame?

Chapter 6: Building on Familiarity

Exercise 6: What is Your Bond Opening?

Chapter 7: Counting on Uncertainty

Exercise 7: What is Your Flash Gordon Cliffhanger?

Chapter 8: Six Degrees of Socialization

Exercise 8: What is your Star Wars Factor?

Chapter 9: Engagement Led Design

Exercise 9: What is Your Columbo Twist?

Chapter 10: Delivering Discovery

Exercise 10: What makes your game social?

Chapter 11: Counting on Data

Exercise 11: How Does Your Design Encourage Discovery?

Chapter 12: Service Strategies

Exercise 12: How Will You Capture Data?

Chapter 13: The Psychology of Pricing

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