The Fractional Cmo Method

Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500, 000 a year or more, for less than 40 hours work per week. After building in a. . .

Contents
Foreword .................................................................................................... vii
Acknowledgments ...................................................................................... xi
Dedicatio n ................................................................................................. xiii
Introduction ................................................................................................. 1
3 Bigge st Challenges as a Fractional CMO ....................................... 2
The Fractional CMO Method(TM) ......................................................... 6
Chapter 1: The 3 Lessons in Becoming a Fractional CMO ................. 9
The Stress of Working in an Agency ............................................... 13
$2 Lean Cuisine Meals Refocused Me .............................................. 17
How a 94-Year-Old Billionaire Changed Everything for Me ....... 18
Sharing the Success ............................................................................. 19
Artifi cial Constraints ........................................................................... 20
Moonlight, Get a Client "On the Side" or
Go All In - It's Your Choice ............................................................. 22
Case Study: Successful Agency Owner Becomes Fractional
CMO to Go Deeper ........................................................................... 24
Chapter 2: Should You Become a Fractional CMO? ........................... 27
What Are You Solving For? ............................................................... 28
Your Effective Hourly Rate ............................................................... 32
Case Study: Shannon Murray-Doffo Added $28,500 in
Monthly Recurring Revenue as a Fractional CMO from
2 Sales in 2 Months! ............................................................................ 37
Chapter 3: What Is a Fractional CMO? ................................................. 39
Leadership as a Fractional CMO ...................................................... 39
Why Fractional CMOs Are the Future of Digital Marketing ....... 44
The Good and Bad News of the CMO Role ................................. 47
The Fractional CMO Mindset ........................................................... 48
Chapter 4: Red-Hot Leads ....................................................................... 57
Envision Your Perfect Client ............................................................. 61
Casey Stanton
x
Build Authority .................................................................................... 64
Fill Your Funnel ................................................................................... 67
Warm Your Leads ................................................................................ 73
Case Study: Agency Owner to Fractional CMO, Jesse Stoddard . 77
Chapter 5: Achieving Effortless Conversions ...................................... 81
Lubricate the Sale ................................................................................ 83
Audition Clients ................................................................................... 86
Bonus Tip: How to Win Clients on the Side as a Full-Time
Employee .............................................................................................. 90
Taking Ownership to Win More Sales ............................................. 92
Case Study: She Won Her First 5-Figure Client in 35 Days...
Then 2 More! ....................................................................................... 93
Chapter 6: Service and Delegation Confi dence ................................... 95
I. Stepping into the Role of a Leader ........................................... 96
Case Study: How Copywriter Russ Reynolds Plugged into
CMOx and Built a More Lucrative, Fulfi lling Career in
Just 7 Days .......................................................................................... 103
II. The Functional Marketing® Framework ............................... 105
III. Building Your Delegation Confi dence................................. 130
Case Study: From Zero to 3 Clients - Casey Cheshire
Accelerated His Fractional CMO Practice .................................... 135
Chapter 7: Expanding Your Impact and Income through
Asymmetric Upside ................................................................................ 137
Spend 10% of Your Time Fishing for Whales ............................. 140
Surround Yourself with Winners.................................................... 141
Chapter 8: Solve Bigger Problems ........................................................ 145