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Marketing Artificial Intelligence

Ai, Marketing, and the Future of Business

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"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--

Produktdetails

Erscheinungsdatum
28. Juni 2022
Sprache
englisch
Seitenanzahl
256
Autor/Autorin
Paul Roetzer, Mike Kaput
Verlag/Hersteller
Produktart
gebunden
Gewicht
396 g
Größe (L/B/H)
232/156/24 mm
ISBN
9781637740798

Portrait

Paul Roetzer

Paul Roetzer is founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers. His first book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms. As a speaker, Roetzer is focused on making AI approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’ s E. W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

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